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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Lieferkette
SME
Konsumentenverhalten
681
Brand management
482
Markenführung
482
Brand image
373
Markenimage
373
Brand
264
Markenartikel
262
Beziehungsmarketing
183
Relationship marketing
183
Theory
127
Theorie
126
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108
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Gijsbrechts, Els
9
Guzman, Francisco
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Chan, Eugene Y.
3
Coker, Kesha K.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Grappi, Silvia
3
Grinstein, Amir
3
Haan, Evert de
3
Hegner, Sabrina
3
Hollebeek, Linda D.
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Homburg, Christian
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Kamakura, Wagner A.
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Kang, Jiyun
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Keh, Hean Tat
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Lilien, Gary L.
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Lowrey, Tina M.
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Maxwell, Sarah
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Mittal, Vikas
3
Natter, Martin
3
Paswan, Audhesh K.
3
Prasad, Ashutosh
3
Rindell, Anne
3
Sattler, Henrik
3
Siamagka, Nikoletta Theofania
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product & brand management
Journal of business research : JBR
2,303
International journal of production economics
2,020
Journal of retailing and consumer services
2,003
International journal of production research
1,649
European journal of operational research : EJOR
1,156
International journal of hospitality management
778
International journal of consumer studies
756
Transportation research / E : an international journal
710
Psychology & marketing
653
Small business economics : an entrepreneurship journal
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
533
International journal of logistics systems and management
498
Technological forecasting & social change : an international journal
479
Cogent business & management
467
Asia Pacific journal of marketing and logistics
438
Industrial marketing management : the international journal for industrial and high-tech firms
397
Omega : the international journal of management science
379
Journal of business ethics : JOBE
373
European journal of marketing : EJM
370
International journal of logistics : research and applications
358
The journal of brand management : an international journal
358
Supply chain management : an international journal
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
337
Tourism management : research, policies, practice
333
International journal of entrepreneurship and small business
332
The international journal of logistics management
328
Journal of fashion marketing and management
325
Journal of marketing management : MM
323
Journal of retailing
320
Journal of travel and tourism marketing
316
Journal of international consumer marketing
313
Journal of marketing communications
299
Production and operations management : an international journal of the Production and Operations Management Society
297
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
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ECONIS (ZBW)
685
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1
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10
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685
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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