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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Homburg, Christian"
~person:"Nguyen, Hang T."
~person:"Skiera, Bernd"
~subject:"Ankündigungseffekt"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Ankündigungseffekt
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
8
Online-Marketing
5
Brand
4
Brand management
4
Innovation
4
Markenartikel
4
Markenführung
4
Preismanagement
4
Pricing strategy
4
Brand image
3
Markenimage
3
New product development
3
Online retailing
3
Online-Handel
3
Pricing
3
Produktentwicklung
3
Profitability
3
Advertising
2
Beziehungsmarketing
2
Brand strategy
2
Firm value
2
Relationship marketing
2
Rentabilität
2
Sales
2
Salespeople
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Verkaufspersonal
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Advertising effects
1
Advertising industry
1
Aktienmarkt
1
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Article in journal
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14
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Bulgarian
German
English
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Author
All
Diamantopoulos, Adamantios
Homburg, Christian
Nguyen, Hang T.
Skiera, Bernd
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Neslin, Scott A.
5
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Bayer, Emanuel
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
16
Journal of international marketing
11
Journal of the Academy of Marketing Science
6
International marketing review
4
Journal of business economics : JBE
4
Die Betriebswirtschaft : DBW
3
European journal of operational research : EJOR
3
Journal of marketing
3
Journal of retailing
3
British journal of management
2
British journal of management : BJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
MIT sloan management review
1
Management international review : mir ; journal of international business
1
Marketing : journal of research and management
1
Schmalenbach business review : sbr
1
The journal of product & brand management
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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Source
All
ECONIS (ZBW)
14
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14
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
4
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
5
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
6
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
7
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
8
What should be the dependent variable in marketing-related event studies?
Skiera, Bernd
;
Bayer, Emanuel
;
Schöler, Lisa
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 641-659
Persistent link: https://www.econbiz.de/10011758111
Saved in:
9
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
10
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
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