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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Retail trade"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Beziehungsmarketing
Consumer behaviour
Einzelhandel
Internet marketing
Retail trade
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
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Gijsbrechts, Els
9
Warlop, Luk
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7
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5
Clement, Michel
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Haan, Evert de
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Keh, Hean Tat
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Moon, Sangkil
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2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,709
Journal of retailing and consumer services
2,249
International journal of hospitality management
910
International journal of consumer studies
773
Psychology & marketing
719
Industrial marketing management : the international journal for industrial and high-tech firms
598
Small business economics : an entrepreneurship journal
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Management science : journal of the Institute for Operations Research and the Management Sciences
489
Cogent business & management
481
Journal of retailing
463
Asia Pacific journal of marketing and logistics
454
Technological forecasting & social change : an international journal
454
European journal of marketing : EJM
441
Tourism management : research, policies, practice
429
The journal of product & brand management
422
The international review of retail, distribution and consumer research
420
International journal of retail & distribution management
414
Journal of marketing research : JMR
404
Journal of marketing management : MM
402
The journal of brand management : an international journal
400
Journal of travel and tourism marketing
396
Journal of marketing
391
The service industries journal
385
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
The journal of services marketing
384
Journal of the Academy of Marketing Science
380
European journal of operational research : EJOR
374
Journal of business ethics : JOBE
371
International journal of production economics
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of marketing communications
347
Journal of strategic marketing
347
International journal of contemporary hospitality management
339
International journal of entrepreneurship and small business
337
Journal of international consumer marketing
333
Marketing letters : a journal of research in marketing
331
Marketing intelligence & planning
328
Journal of fashion marketing and management
315
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ECONIS (ZBW)
358
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1
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358
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
10
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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