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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Competition
Consumer behaviour
Einzelhandel
Lieferkette
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
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Marketing management
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328
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Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
7
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
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5
Pauwels, Koen
5
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4
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3
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3
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3
Grinstein, Amir
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Haan, Evert de
3
Heiman, Amir
3
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3
Keh, Hean Tat
3
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3
Lilien, Gary L.
3
Mahajan, Vijay
3
Moon, Sangkil
3
Natter, Martin
3
Prasad, Ashutosh
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Sattler, Henrik
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3
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2
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Campo, Katia
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Cornelissen, Gert
2
Cornelißen, Markus
2
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2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,517
Journal of retailing and consumer services
2,167
International journal of production economics
2,125
International journal of production research
1,723
European journal of operational research : EJOR
1,335
International journal of hospitality management
802
Transportation research / E : an international journal
787
International journal of consumer studies
767
Management science : journal of the Institute for Operations Research and the Management Sciences
704
Psychology & marketing
666
Small business economics : an entrepreneurship journal
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Technological forecasting & social change : an international journal
531
Cogent business & management
510
International journal of logistics systems and management
500
Industrial marketing management : the international journal for industrial and high-tech firms
451
Asia Pacific journal of marketing and logistics
450
Omega : the international journal of management science
442
Journal of retailing
437
International journal of retail & distribution management
425
The international review of retail, distribution and consumer research
417
The journal of product & brand management
406
International journal of logistics : research and applications
398
Journal of business ethics : JOBE
395
European journal of marketing : EJM
388
Journal of economic behavior & organization : JEBO
384
The journal of brand management : an international journal
377
Applied economics
376
International journal of industrial organization
368
Economics letters
364
Journal of marketing research : JMR
363
Tourism management : research, policies, practice
356
Manufacturing & service operations management : M & SOM
350
Production and operations management : an international journal of the Production and Operations Management Society
350
Supply chain management : an international journal
347
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing management : MM
336
International journal of entrepreneurship and small business
335
European research studies
334
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ECONIS (ZBW)
328
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1
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328
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
6
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
7
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
8
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
9
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
10
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
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