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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Competition
Consumer behaviour
Lieferkette
Market research
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
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Marketingmanagement
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Gijsbrechts, Els
10
Warlop, Luk
9
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7
Stremersch, Stefan
6
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5
Clement, Michel
5
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5
Kamakura, Wagner A.
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Lehmann, Donald R.
5
Neslin, Scott A.
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Pauwels, Koen
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4
Roberts, John H.
4
Chan, Eugene Y.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Heiman, Amir
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Kayande, Ujwal
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Keh, Hean Tat
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Chark, Robin
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Choi, Jungsil
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Colicev, Anatoli
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Cornelissen, Gert
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Cornelißen, Markus
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,515
International journal of production economics
2,083
Journal of retailing and consumer services
2,021
International journal of production research
1,714
European journal of operational research : EJOR
1,276
International journal of hospitality management
803
Transportation research / E : an international journal
768
International journal of consumer studies
765
Management science : journal of the Institute for Operations Research and the Management Sciences
667
Psychology & marketing
664
Small business economics : an entrepreneurship journal
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Technological forecasting & social change : an international journal
532
Cogent business & management
504
International journal of logistics systems and management
498
Industrial marketing management : the international journal for industrial and high-tech firms
465
Journal of marketing research : JMR
462
Asia Pacific journal of marketing and logistics
443
Omega : the international journal of management science
423
The journal of product & brand management
397
International journal of logistics : research and applications
394
Journal of business ethics : JOBE
388
European journal of marketing : EJM
382
Journal of economic behavior & organization : JEBO
377
The journal of brand management : an international journal
376
Applied economics
364
Tourism management : research, policies, practice
357
Economics letters
352
Journal of marketing management : MM
346
Supply chain management : an international journal
346
International journal of industrial organization
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
342
Journal of the Academy of Marketing Science
341
International journal of retail & distribution management
338
International journal of entrepreneurship and small business
335
Journal of retailing
335
European research studies
334
Production and operations management : an international journal of the Production and Operations Management Society
330
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ECONIS (ZBW)
349
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1
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349
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
9
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
10
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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