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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"Marketing"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Market research
Marketing
SME
Werbung
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Online-Marketing
52
Advertising effects
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Werbewirkung
51
Innovation
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United States
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Marktforschung
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Social Web
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Social web
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Preismanagement
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Pricing strategy
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Retail trade
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Viral marketing
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Virales Marketing
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Experiment
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Customer satisfaction
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Kundenzufriedenheit
29
Competition
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Gijsbrechts, Els
10
Stremersch, Stefan
9
Warlop, Luk
9
Dekimpe, Marnik G.
8
Leeflang, Peter
8
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
7
Pauwels, Koen
7
Clement, Michel
6
Kamakura, Wagner A.
6
Lehmann, Donald R.
6
Lilien, Gary L.
5
Neslin, Scott A.
5
Roberts, John H.
5
Skiera, Bernd
5
Haenlein, Michael
4
Homburg, Christian
4
Kayande, Ujwal
4
Natter, Martin
4
Srinivasan, Shuba
4
Steenkamp, Jan-Benedict E. M.
4
Chan, Eugene Y.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grewal, Rajdeep
3
Grinstein, Amir
3
Haan, Evert de
3
Heerde, Harald J. van
3
Hennig-Thurau, Thorsten
3
Keh, Hean Tat
3
Marchand, André
3
Melnyk, Valentyna
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Puntoni, Stefano
3
Reinartz, Werner J.
3
Sattler, Henrik
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,782
Journal of retailing and consumer services
2,204
International journal of production economics
2,080
International journal of production research
1,709
European journal of operational research : EJOR
1,312
International journal of hospitality management
825
International journal of consumer studies
780
Transportation research / E : an international journal
732
Psychology & marketing
718
Management science : journal of the Institute for Operations Research and the Management Sciences
701
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
Small business economics : an entrepreneurship journal
597
Industrial marketing management : the international journal for industrial and high-tech firms
592
Technological forecasting & social change : an international journal
545
Cogent business & management
516
European journal of marketing : EJM
511
Journal of marketing research : JMR
509
International journal of logistics systems and management
501
Asia Pacific journal of marketing and logistics
469
Journal of retailing
454
Omega : the international journal of management science
443
Journal of business ethics : JOBE
442
Journal of marketing management : MM
441
International journal of retail & distribution management
427
The journal of product & brand management
422
The international review of retail, distribution and consumer research
418
Journal of advertising research
417
Journal of the Academy of Marketing Science
416
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
415
Journal of marketing
411
International journal of logistics : research and applications
399
Tourism management : research, policies, practice
399
The journal of brand management : an international journal
393
Journal of marketing communications
386
Marketing letters : a journal of research in marketing
363
Journal of travel and tourism marketing
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Supply chain management : an international journal
347
Journal of fashion marketing and management
341
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Source
All
ECONIS (ZBW)
419
Showing
1
-
10
of
419
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date (oldest first)
1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
9
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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