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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~subject:"Theory"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Social web
Theory
Konsumentenverhalten
300
Theorie
104
Brand management
101
Markenführung
101
Beziehungsmarketing
74
Relationship marketing
74
Brand image
70
Markenimage
70
Brand
69
Markenartikel
69
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68
Marketingmanagement
68
Online-Marketing
59
Advertising
56
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52
Innovation
50
USA
50
United States
50
Market research
47
Marktforschung
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Social Web
47
Marketing
44
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39
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39
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37
Produktentwicklung
37
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36
Virales Marketing
36
Experiment
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Customer satisfaction
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29
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426
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Gijsbrechts, Els
10
Dekimpe, Marnik G.
9
Skiera, Bernd
8
Verhoef, Peter C.
8
Warlop, Luk
8
Muller, Eitan
6
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Goldenberg, Jacob
5
Kamakura, Wagner A.
5
Lehmann, Donald R.
5
Libai, Barak
5
Neslin, Scott A.
5
Grinstein, Amir
4
Lilien, Gary L.
4
Natter, Martin
4
Schweidel, David A.
4
Stremersch, Stefan
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Chen, Yuxin
3
Deleersnyder, Barbara
3
Gedenk, Karen
3
Geuens, Maggie
3
Haan, Evert de
3
Heitmann, Mark
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Keh, Hean Tat
3
Leeflang, Peter
3
Marchand, André
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schreier, Martin
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Wieringa, Jaap E.
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
European journal of operational research : EJOR
5,830
Economics letters
5,290
International journal of production research
3,419
International journal of production economics
3,070
Journal of business research : JBR
2,988
Journal of economic theory
2,887
Computers & operations research : and their applications to problems of world concern ; an international journal
2,444
Journal of economic dynamics & control
2,412
Journal of economic behavior & organization : JEBO
2,366
The American economic review
2,347
Journal of retailing and consumer services
2,233
Management science : journal of the Institute for Operations Research and the Management Sciences
2,024
European economic review : EER
1,937
Games and economic behavior
1,885
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,817
Journal of public economics
1,760
Economic modelling
1,757
Applied economics
1,739
Journal of econometrics
1,574
Journal of banking & finance
1,494
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,491
The economic journal : the journal of the Royal Economic Society
1,400
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,392
Journal of monetary economics
1,371
International economic review
1,356
Public choice
1,346
Social choice and welfare
1,310
International journal of industrial organization
1,277
American journal of agricultural economics
1,273
Applied economics letters
1,261
Journal of international economics
1,258
Transportation research / E : an international journal
1,230
Energy economics
1,150
Journal of mathematical economics
1,137
Journal of macroeconomics
1,124
Technological forecasting & social change : an international journal
1,120
The Canadian journal of economics
1,070
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,053
Journal of political economy
1,050
Operations research letters
1,050
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All
ECONIS (ZBW)
426
Showing
1
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10
of
426
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1
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
2
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
3
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
4
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
5
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
6
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
Saved in:
7
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
8
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
9
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
10
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
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