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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Social web
Konsumentenverhalten
287
Theory
102
Theorie
101
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
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Marketingmanagement
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Customer satisfaction
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Kundenzufriedenheit
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Gijsbrechts, Els
9
Warlop, Luk
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7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
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5
Skiera, Bernd
5
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4
Kamakura, Wagner A.
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Lilien, Gary L.
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Natter, Martin
4
Chan, Eugene Y.
3
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3
Geuens, Maggie
3
Haan, Evert de
3
Heitmann, Mark
3
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Homburg, Christian
3
Keh, Hean Tat
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Lehmann, Donald R.
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Marchand, André
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Moon, Sangkil
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Nguyen, Hang T.
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Campo, Katia
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Chark, Robin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,618
Journal of retailing and consumer services
2,207
International journal of production economics
2,069
International journal of production research
1,669
European journal of operational research : EJOR
1,254
International journal of hospitality management
844
International journal of consumer studies
763
Transportation research / E : an international journal
728
Psychology & marketing
712
Management science : journal of the Institute for Operations Research and the Management Sciences
681
Technological forecasting & social change : an international journal
665
Small business economics : an entrepreneurship journal
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Cogent business & management
501
Industrial marketing management : the international journal for industrial and high-tech firms
497
International journal of logistics systems and management
488
Asia Pacific journal of marketing and logistics
463
Journal of retailing
441
Tourism management : research, policies, practice
432
International journal of retail & distribution management
415
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Journal of business ethics : JOBE
414
European journal of marketing : EJM
413
The journal of product & brand management
413
Omega : the international journal of management science
408
The international review of retail, distribution and consumer research
393
Journal of marketing research : JMR
388
The journal of brand management : an international journal
385
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
380
Journal of marketing management : MM
376
Journal of travel and tourism marketing
375
International journal of logistics : research and applications
353
Journal of marketing communications
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of fashion marketing and management
338
Supply chain management : an international journal
336
Journal of marketing
331
International journal of entrepreneurship and small business
328
The international journal of logistics management
328
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ECONIS (ZBW)
340
Showing
1
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10
of
340
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
10
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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