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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Werbung
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
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53
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Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
7
Pauwels, Koen
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Neslin, Scott A.
5
Skiera, Bernd
5
Kamakura, Wagner A.
4
Lilien, Gary L.
4
Natter, Martin
4
Srinivasan, Shuba
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
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Marchand, André
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Melnyk, Valentyna
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Moon, Sangkil
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Nguyen, Hang T.
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Prasad, Ashutosh
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Puntoni, Stefano
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Sattler, Henrik
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Schweidel, David A.
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Weinberg, Charles B.
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Wieringa, Jaap E.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Becker, Jan U.
2
Bombaij, Nick J. F.
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Burmester, Alexa B.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,527
Journal of retailing and consumer services
2,196
International journal of production economics
2,074
International journal of production research
1,667
European journal of operational research : EJOR
1,275
International journal of hospitality management
820
International journal of consumer studies
770
Transportation research / E : an international journal
732
Psychology & marketing
703
Management science : journal of the Institute for Operations Research and the Management Sciences
671
Small business economics : an entrepreneurship journal
597
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Technological forecasting & social change : an international journal
532
International journal of logistics systems and management
500
Cogent business & management
488
Industrial marketing management : the international journal for industrial and high-tech firms
477
Asia Pacific journal of marketing and logistics
459
Journal of retailing
447
European journal of marketing : EJM
441
International journal of retail & distribution management
427
The journal of product & brand management
414
Omega : the international journal of management science
413
Journal of business ethics : JOBE
410
Journal of marketing research : JMR
397
The international review of retail, distribution and consumer research
397
Tourism management : research, policies, practice
387
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
Journal of advertising research
378
Journal of marketing communications
377
The journal of brand management : an international journal
376
Journal of marketing management : MM
365
International journal of logistics : research and applications
362
Journal of travel and tourism marketing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Supply chain management : an international journal
347
Journal of fashion marketing and management
336
International journal of entrepreneurship and small business
335
Journal of marketing
331
The international journal of logistics management
329
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ECONIS (ZBW)
353
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31
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
32
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
33
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
34
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
35
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
36
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
37
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
38
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
Saved in:
39
Stop arguing! : how childhood exposure to interparental conflict affects consumer response toward product review dispersion
Liu, Mengmeng
;
Morrin, Maureen
;
Chae, Boyoun
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10013471063
Saved in:
40
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
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