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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
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Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
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67
Markenimage
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Marketing management
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Marketingmanagement
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Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
7
Pauwels, Koen
7
Verhoef, Peter C.
7
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6
Clement, Michel
6
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5
Skiera, Bernd
5
Kamakura, Wagner A.
4
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Natter, Martin
4
Srinivasan, Shuba
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Chan, Eugene Y.
3
Gedenk, Karen
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Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
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Keh, Hean Tat
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Abou Nabout, Nadia
2
Ailawadi, Kusum L.
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Becker, Jan U.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,527
Journal of retailing and consumer services
2,196
International journal of production economics
2,074
International journal of production research
1,667
European journal of operational research : EJOR
1,275
International journal of hospitality management
820
International journal of consumer studies
770
Transportation research / E : an international journal
732
Psychology & marketing
703
Management science : journal of the Institute for Operations Research and the Management Sciences
671
Small business economics : an entrepreneurship journal
597
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Technological forecasting & social change : an international journal
532
International journal of logistics systems and management
500
Cogent business & management
488
Industrial marketing management : the international journal for industrial and high-tech firms
477
Asia Pacific journal of marketing and logistics
459
Journal of retailing
447
European journal of marketing : EJM
441
International journal of retail & distribution management
427
The journal of product & brand management
414
Omega : the international journal of management science
413
Journal of business ethics : JOBE
410
Journal of marketing research : JMR
397
The international review of retail, distribution and consumer research
397
Tourism management : research, policies, practice
387
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
Journal of advertising research
378
Journal of marketing communications
377
The journal of brand management : an international journal
376
Journal of marketing management : MM
365
International journal of logistics : research and applications
362
Journal of travel and tourism marketing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Supply chain management : an international journal
347
Journal of fashion marketing and management
336
International journal of entrepreneurship and small business
335
Journal of marketing
331
The international journal of logistics management
329
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ECONIS (ZBW)
353
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353
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
9
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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