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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
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Marketingmanagement
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Gijsbrechts, Els
9
Warlop, Luk
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7
Verhoef, Peter C.
7
Pauwels, Koen
6
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5
Clement, Michel
5
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Skiera, Bernd
5
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4
Lilien, Gary L.
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Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
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3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
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Homburg, Christian
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Keh, Hean Tat
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Lehmann, Donald R.
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Marchand, André
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Moon, Sangkil
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Nguyen, Hang T.
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Abou Nabout, Nadia
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Ailawadi, Kusum L.
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Campo, Katia
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Chark, Robin
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Chen, Yuxin
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Choi, Jungsil
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2
Cornelißen, Markus
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,484
Journal of retailing and consumer services
2,188
International journal of production economics
2,069
International journal of production research
1,663
European journal of operational research : EJOR
1,245
International journal of hospitality management
814
International journal of consumer studies
764
Transportation research / E : an international journal
731
Psychology & marketing
690
Management science : journal of the Institute for Operations Research and the Management Sciences
635
Small business economics : an entrepreneurship journal
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Technological forecasting & social change : an international journal
526
International journal of logistics systems and management
500
Cogent business & management
487
Industrial marketing management : the international journal for industrial and high-tech firms
464
Asia Pacific journal of marketing and logistics
456
Journal of retailing
446
International journal of retail & distribution management
427
The journal of product & brand management
414
European journal of marketing : EJM
406
Omega : the international journal of management science
405
The international review of retail, distribution and consumer research
397
Journal of business ethics : JOBE
392
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
376
The journal of brand management : an international journal
373
International journal of logistics : research and applications
362
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
361
Journal of marketing management : MM
357
Supply chain management : an international journal
347
Journal of travel and tourism marketing
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing communications
338
Journal of fashion marketing and management
336
International journal of entrepreneurship and small business
335
The international journal of logistics management
329
Journal of international consumer marketing
320
Production and operations management : an international journal of the Production and Operations Management Society
319
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ECONIS (ZBW)
331
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1
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10
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331
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
10
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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