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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Retail trade"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Marketing management
Retail trade
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Online-Marketing
52
Advertising effects
51
Werbewirkung
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50
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50
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49
Market research
45
Marktforschung
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Marketing
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Social web
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Preismanagement
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Pricing strategy
38
New product development
36
Produktentwicklung
36
Viral marketing
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
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228
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381
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384
Collection of articles of several authors
9
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9
Case study
1
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1
Übersichtsarbeit
1
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Dekimpe, Marnik G.
10
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
6
Lehmann, Donald R.
6
Pauwels, Koen
6
Clement, Michel
5
Lilien, Gary L.
5
Neslin, Scott A.
5
Skiera, Bernd
5
Stremersch, Stefan
5
Kamakura, Wagner A.
4
Natter, Martin
4
Chan, Eugene Y.
3
Deleersnyder, Barbara
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Heiman, Amir
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Keh, Hean Tat
3
Leeflang, Peter
3
Mahajan, Vijay
3
Marchand, André
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Roberts, John H.
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Weinberg, Charles B.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Bombaij, Nick J. F.
2
Calantone, Roger J.
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,662
Journal of retailing and consumer services
2,186
International journal of hospitality management
818
International journal of consumer studies
771
Psychology & marketing
713
Small business economics : an entrepreneurship journal
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Management science : journal of the Institute for Operations Research and the Management Sciences
512
European journal of marketing : EJM
496
Industrial marketing management : the international journal for industrial and high-tech firms
489
Cogent business & management
468
Technological forecasting & social change : an international journal
447
Asia Pacific journal of marketing and logistics
445
Journal of marketing management : MM
443
Journal of retailing
443
The journal of product & brand management
426
The international review of retail, distribution and consumer research
412
The journal of brand management : an international journal
412
International journal of retail & distribution management
408
Journal of marketing research : JMR
404
Journal of strategic marketing
401
Journal of marketing communications
400
Journal of marketing
389
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
388
Journal of the Academy of Marketing Science
381
Tourism management : research, policies, practice
381
Journal of business ethics : JOBE
371
Journal of travel and tourism marketing
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Marketing intelligence & planning
345
International journal of entrepreneurship and small business
344
International journal of production economics
344
Marketing letters : a journal of research in marketing
333
Journal of international consumer marketing
330
European journal of operational research : EJOR
328
Journal of fashion marketing and management
316
Journal of consumer behaviour : an international research review
306
International journal of contemporary hospitality management
301
The journal of consumer marketing
295
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ECONIS (ZBW)
384
Showing
1
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10
of
384
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
10
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
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