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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"Pricing strategy"
~subject:"SME"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Lieferkette
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Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
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Gijsbrechts, Els
9
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,518
International journal of production economics
2,123
Journal of retailing and consumer services
2,042
International journal of production research
1,738
European journal of operational research : EJOR
1,400
International journal of hospitality management
843
Transportation research / E : an international journal
784
International journal of consumer studies
767
Management science : journal of the Institute for Operations Research and the Management Sciences
732
Psychology & marketing
727
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
Small business economics : an entrepreneurship journal
593
International journal of logistics systems and management
499
Cogent business & management
493
Technological forecasting & social change : an international journal
486
Asia Pacific journal of marketing and logistics
448
Omega : the international journal of management science
444
Industrial marketing management : the international journal for industrial and high-tech firms
426
The journal of product & brand management
421
European journal of marketing : EJM
413
Journal of revenue and pricing management
397
International journal of logistics : research and applications
395
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
Journal of business ethics : JOBE
387
Journal of marketing research : JMR
387
Journal of advertising research
378
The journal of brand management : an international journal
371
Tourism management : research, policies, practice
371
Manufacturing & service operations management : M & SOM
361
Journal of marketing communications
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of retailing
351
Production and operations management : an international journal of the Production and Operations Management Society
348
Supply chain management : an international journal
346
Economics letters
344
Journal of marketing management : MM
341
International journal of retail & distribution management
340
International journal of entrepreneurship and small business
332
Journal of international consumer marketing
331
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ECONIS (ZBW)
338
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338
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
6
DEPART : decomposing prices using atheoretical regression trees
Lu, Huidi
;
Lans, Ralf van der
;
Helsen, Kristiaan
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 781-800
Persistent link: https://www.econbiz.de/10014451280
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
10
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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