//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"Pricing strategy"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Lieferkette
Pricing strategy
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Internet marketing
52
Online-Marketing
52
Advertising effects
51
Werbewirkung
51
Innovation
50
USA
50
United States
50
Werbung
49
Market research
45
Marktforschung
45
Marketing
41
Social Web
41
Social web
41
Preismanagement
38
New product development
36
Produktentwicklung
36
Einzelhandel
35
Retail trade
35
Viral marketing
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
more ...
less ...
Online availability
All
Undetermined
190
Type of publication
All
Article
315
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
317
Collection of articles of several authors
6
Sammelwerk
6
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Natter, Martin
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Skiera, Bernd
4
Weinberg, Charles B.
4
Chan, Eugene Y.
3
Cornelißen, Markus
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lans, Ralf van der
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Stremersch, Stefan
3
Ailawadi, Kusum L.
2
Arts, Joep W. C.
2
Backhaus, Klaus
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Croux, Christophe
2
Dasgupta, Srabana
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,359
International journal of production economics
2,122
Journal of retailing and consumer services
2,024
International journal of production research
1,694
European journal of operational research : EJOR
1,370
International journal of hospitality management
831
Transportation research / E : an international journal
784
International journal of consumer studies
756
Management science : journal of the Institute for Operations Research and the Management Sciences
705
Psychology & marketing
658
Small business economics : an entrepreneurship journal
593
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
International journal of logistics systems and management
499
Technological forecasting & social change : an international journal
483
Cogent business & management
468
Asia Pacific journal of marketing and logistics
441
Industrial marketing management : the international journal for industrial and high-tech firms
416
The journal of product & brand management
416
Omega : the international journal of management science
415
Journal of revenue and pricing management
387
Journal of business ethics : JOBE
378
European journal of marketing : EJM
376
Journal of marketing research : JMR
364
International journal of logistics : research and applications
359
The journal of brand management : an international journal
359
Tourism management : research, policies, practice
359
Production and operations management : an international journal of the Production and Operations Management Society
348
Journal of retailing
346
Supply chain management : an international journal
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
340
Manufacturing & service operations management : M & SOM
339
International journal of retail & distribution management
338
International journal of entrepreneurship and small business
332
The international journal of logistics management
329
Journal of fashion marketing and management
325
Journal of marketing management : MM
323
Journal of travel and tourism marketing
319
more ...
less ...
Source
All
ECONIS (ZBW)
317
Showing
71
-
80
of
317
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Flying with a net, and without : preventative devices and self-control
Rao, Raghunath Singh
;
Irwin, Julie Richt
;
Liu, Zhuping
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10012494692
Saved in:
72
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
73
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
74
Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao
;
Seenivasan, Satheesh
;
Yan, Bingyu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
Saved in:
75
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
Saved in:
76
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
77
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
78
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
79
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
80
Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Wang, Lili
;
You, Yanfen
;
Yang, Chun-Ming
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 557-571
Persistent link: https://www.econbiz.de/10012494694
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->