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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Markenimage
Consumer behaviour
289
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
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67
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67
Marketingmanagement
67
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65
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53
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Coulter, Robin A.
3
Gijsbrechts, Els
3
Price, Linda L.
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Strizhakova, Yuliya
3
Bowman, Douglas
2
Ewijk, Bernadette J. van
2
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2
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2
Zenker, Sebastian
2
Aksehirli, Zeynep
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
577
The journal of brand management : an international journal
456
The journal of product & brand management
351
Journal of retailing and consumer services
318
Psychology & marketing
170
European journal of marketing : EJM
134
Asia Pacific journal of marketing and logistics
112
Tourism management : research, policies, practice
105
Journal of travel and tourism marketing
100
Journal of marketing communications
97
International journal of hospitality management
88
Marketing intelligence & planning
87
Journal of marketing
85
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
The journal of consumer marketing
81
Journal of international consumer marketing
80
Journal of strategic marketing
78
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of marketing management : MM
77
Marketing letters : a journal of research in marketing
75
Journal of fashion marketing and management
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
International marketing review
69
Journal of global marketing
68
Journal of advertising research
66
Journal of the Academy of Marketing Science
66
Cogent business & management
63
The IUP journal of brand management : IJBRM
62
International journal of advertising : the quarterly review of marketing communications
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing research : JMR
56
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the review of marketing communications
51
International journal of consumer studies
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
Journal of Islamic marketing
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
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ECONIS (ZBW)
99
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
4
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
5
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
6
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
7
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
8
Brand equity, warranty costs, and firm value
Cao, Zixia
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1166-1185
Persistent link: https://www.econbiz.de/10013471077
Saved in:
9
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
10
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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