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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
~type_genre:"Multi-volume publication"
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Consumer behaviour
Kapitaleinkommen
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Internet marketing
52
Online-Marketing
52
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51
Werbewirkung
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50
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38
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Produktentwicklung
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35
Retail trade
35
Viral marketing
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
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292
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Article in journal
Guidebook
Multi-volume publication
Aufsatz in Zeitschrift
294
Collection of articles of several authors
6
Sammelwerk
6
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English
Author
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Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Neslin, Scott A.
5
Pauwels, Koen
5
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Natter, Martin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Ailawadi, Kusum L.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Emrich, Oliver
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Gill, Tripat
2
Hagtvedt, Henrik
2
Heiman, Amir
2
Heitmann, Mark
2
Hennig-Thurau, Thorsten
2
Horen, Femke van
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,004
Journal of retailing and consumer services
1,932
International journal of consumer studies
760
International journal of hospitality management
737
Psychology & marketing
658
Finance research letters
631
Journal of banking & finance
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
518
International review of financial analysis
512
Applied economics
470
Journal of financial economics
462
Applied economics letters
399
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of finance : the journal of the American Finance Association
383
Journal of empirical finance
377
Pacific-Basin finance journal
373
International review of economics & finance : IREF
364
Applied financial economics
356
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
331
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Cogent business & management
316
Journal of marketing management : MM
307
Journal of retailing
306
Journal of marketing
302
Tourism management : research, policies, practice
302
Journal of marketing communications
300
Journal of the Academy of Marketing Science
297
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
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ECONIS (ZBW)
294
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294
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
9
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
10
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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