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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gedenk, Karen"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
4
Relationship marketing
4
Distribution channel
3
Vertriebsweg
3
Customer relationship management
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Online retailing
2
Online-Handel
2
Rabatt
2
Rebate
2
Retail trade
2
Bio-Lebensmittel
1
Catalog shopping
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Cause-Related Marketing
1
Cause-related marketing
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Choice experiment
1
Cluster analysis
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Clusteranalyse
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Cognitive schemas
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Conditional rebates
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Consumer utility model
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Customer Effort Score
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Customer feedback metrics
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Customer retention
1
Customer satisfaction
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Customer shopping journey
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Decision under uncertainty
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Direct mailings
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Direct marketing
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Direktmarketing
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Discounters
1
Distance selling
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Distanzhandel
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Donation framing
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Entscheidung unter Unsicherheit
1
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9
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Gedenk, Karen
Ko, Eunju
Verhoef, Peter C.
Wong, IpKin Anthony
Gijsbrechts, Els
9
Warlop, Luk
8
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Chan, Eugene Y.
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Natter, Martin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Emrich, Oliver
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Gill, Tripat
2
Hagtvedt, Henrik
2
Heiman, Amir
2
Heitmann, Mark
2
Hennig-Thurau, Thorsten
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of hospitality management
7
Journal of retailing
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of services marketing
3
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism management perspectives : TMP
1
Universia business review : UBR
1
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ECONIS (ZBW)
9
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9
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1
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
3
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
4
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
8
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
9
Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
Saved in:
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