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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Lehmann, Donald R."
~subject:"Consumer behaviour"
~subject:"United States"
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Consumer behaviour
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Lehmann, Donald R.
Gijsbrechts, Els
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of retailing
3
McGraw-Hill/Irwin series in marketing
3
Journal of marketing
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Journal of the Academy of Marketing Science
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Report / Marketing Science Institute
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Handbook of research on marketing and corporate social responsibility
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Saïd Business School WP 2016-14
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The Sage handbook of advertising
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The connected customer : the changing nature of consumer and business markets
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ECONIS (ZBW)
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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2
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
3
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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4
Preface to "The chilling effects of network externalities"
Stremersch, Stefan
;
Lehmann, Donald R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009519921
Saved in:
5
Editorial: Preface to a debate
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 153
Persistent link: https://www.econbiz.de/10009519943
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