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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Absatz"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Absatz
Beziehungsmarketing
Brand image
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
6
Supplier relationship management
6
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
4
Markenführung
4
Selling
4
Verkauf
4
Brand
3
Markenartikel
3
Salespeople
3
Verkaufspersonal
3
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Markenimage
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Performance-Messung
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Transaction costs
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Altruism
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Altruismus
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Automobilzulieferindustrie
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Automotive supplier industry
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B2B marketing
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B2B services marketing
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Beschwerdemanagement
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Brand attachment theory
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Brand performance
1
Brand retention
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Bundling strategy
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Business marketing
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8
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Worm, Stefan
2
Blut, Markus
1
Brock, Christian
1
Evanschitzky, Heiner
1
Goldman, Arieh
1
Grinstein, Amir
1
Harmancioglu, Nukhet
1
Hochstein, Bryan W.
1
Kenning, Peter
1
Krafft, Manfred
1
Kumar, V.
1
Lilien, Gary L.
1
Mehrotra, Vijay
1
Nagel, Duane M.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Pratt, Alexander B.
1
Rangarajan, Deva
1
Rust, Roland T.
1
Sesé, F. Javier
1
Srivastava, Rajendra Krishan
1
Venkatesan, Rajkumar
1
Viswanathan, Vijay
1
Voorhees, Clay M.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
186
The journal of business & industrial marketing
92
Journal of business research : JBR
38
Journal of business-to-business marketing
37
SpringerLink / Bücher
12
Journal of marketing
11
Journal of the Academy of Marketing Science
9
The journal of personal selling & sales management : JPSSM
8
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
The journal of services marketing
6
Marketing intelligence & planning
5
Springer eBook Collection
5
Cogent business & management
4
European journal of marketing
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
Springer eBook Collection / Business and Economics
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing theory
3
The journal of brand management : an international journal
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Business Guides on the Go
2
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
4
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
7
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
8
Innovation and performance outcomes of market information collection efforts : the role of top management team involvement
Harmancioglu, Nukhet
;
Grinstein, Amir
;
Goldman, Arieh
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003960742
Saved in:
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