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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Absatz"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Absatz
Brand image
Consumer behaviour
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
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5
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5
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4
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Brand attachment theory
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2
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Johnston, Wesley J.
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Klarmann, Martin
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Sesé, F. Javier
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
87
The journal of business & industrial marketing
30
Journal of business research : JBR
18
Journal of business-to-business marketing
12
European journal of marketing : EJM
5
SpringerLink / Bücher
5
Journal of personal selling & sales management
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Springer eBook Collection
4
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Business Guides on the Go
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovatives Markenmanagement
2
Journal of business market management : JBM
2
Journal of marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection / Business and Economics
2
The journal of personal selling & sales management : JPSSM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The journal of services marketing
2
The marketing review
2
The service industries journal
2
Total quality management & business excellence
2
A century of marketing
1
AMA bibliography series
1
Advances in electronic marketing
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
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ECONIS (ZBW)
7
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
4
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
7
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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