//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Rebate"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Internet marketing
Rebate
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
12
Konsumentenverhalten
12
Preismanagement
5
Pricing strategy
5
Einzelhandel
4
Rabatt
4
Retail trade
4
Discounting
3
Diskontierung
3
Kundenbindungsprogramm
3
Loyalty program
3
Promotions
3
Theorie
3
Theory
3
Experiment
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Price promotions
2
Prospect Theory
2
Prospect theory
2
Sampling
2
Selling
2
Targeting
2
Verkauf
2
Advertising effects
1
Affective appraisal
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Behavioral pricing
1
Beziehungsmarketing
1
Bonus premiums
1
Bundle
1
Bundling strategy
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Ailawadi, Kusum L.
1
Carlson, Jeffrey R.
1
Cornelißen, Markus
1
Eisenbeiß, Maik
1
Gedenk, Karen
1
Jalali, Nima Y.
1
Kim, Ju-Young
1
Kukar-Kinney, Monika
1
Langer, Tobias
1
Lee, Ju-Yeon
1
Ma, Yu
1
Natter, Martin
1
Neslin, Scott A.
1
Palmatier, Robert W.
1
Papatla, Purushottam
1
Skiera, Bernd
1
Spann, Martin
1
Sridhar, Shrihari
1
Wilkinson, Robert
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of Islamic marketing : JIMA
13
Journal of retailing and consumer services
13
Journal of promotion management : JPM
11
Journal of retailing
11
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
Journal of marketing
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of hospitality management
3
International journal of production economics
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
American journal of agricultural economics
2
European journal of marketing
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of international economic review
2
Journal of management information systems : JMIS
2
Journal of public policy & marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
2
What makes deal-of-the-day
promotions
really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
4
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
5
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
6
Consumer response to uncertain
promotions
: an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->