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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Internet marketing
52
Online-Marketing
52
Consumer behaviour
27
Konsumentenverhalten
27
Advertising effects
18
Werbewirkung
18
Social Web
17
Social web
17
Werbung
14
E-commerce
11
Electronic Commerce
11
Viral marketing
11
Virales Marketing
11
Brand management
10
Markenführung
10
Brand image
9
Markenimage
9
Social media
8
Beziehungsmarketing
7
Online retailing
7
Online-Handel
7
Relationship marketing
7
Marketing management
6
Marketingmanagement
6
Distribution channel
5
Vertriebsweg
5
Brand
4
Internet
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Markenartikel
4
Online advertising
4
Preismanagement
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Pricing strategy
4
Search engine
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Social media marketing
4
Suchmaschine
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Digitalisierung
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Digitization
3
Fernsehwerbung
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Mobile communications
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15
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Dekimpe, Marnik G.
2
Guitart, Ivan A.
2
Abou Nabout, Nadia
1
Appel, Gil
1
Bayer, Emanuel
1
Becker, Jan-Michael
1
Becker, Maren
1
Bowman, Douglas
1
Bruce, Norris I.
1
Clement, Michel
1
Croux, Christophe
1
De Maeyer, Peter
1
Edeling, Alexander
1
Ewijk, Bernadette J. van
1
Frison, Steffi
1
Gijsbrechts, Els
1
Gijsenberg, Maarten J.
1
González, Jorge
1
Halbheer, Daniel
1
Hervet, Guillaume
1
Joo, Mingyu
1
Karagür, Zeynep
1
Kim, Ho
1
Klein, Kristina
1
Ko, Eunhee Emily
1
Koenigsberg, Oded
1
Lehmann, Donald R.
1
Lesscher, Lisan
1
Libai, Barak
1
Lobschat, Lara
1
Muller, Eitan
1
Osinga, Ernst C.
1
Riedl, Edward J.
1
Shachar, Ron
1
Shehu, Edlira
1
Skiera, Bernd
1
Srinivasan, Shuba
1
Stahl, Florian
1
Stremersch, Stefan
1
Stubbe, Astrid
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
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ECONIS (ZBW)
15
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
3
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
4
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
5
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
6
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
7
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
8
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
9
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
10
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
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