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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~subject:"Kognition"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Einzelhandel
Kognition
Consumer behaviour
287
Konsumentenverhalten
287
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Relationship marketing
42
Brand
40
Markenartikel
40
Theorie
30
Theory
30
Advertising effects
29
Werbewirkung
29
Internet marketing
27
Online-Marketing
27
Experiment
24
Social Web
21
Social web
21
Personality psychology
20
Persönlichkeitspsychologie
20
Advertising
19
Retail trade
18
Werbung
18
Viral marketing
16
Virales Marketing
16
Emotion
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Customer satisfaction
14
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Distribution channel
13
Vertriebsweg
13
Cognition
12
E-commerce
12
Electronic Commerce
12
Sales promotion
12
Verkaufsförderung
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65
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Gijsbrechts, Els
3
Bijmolt, Tammo H. A.
2
Dekimpe, Marnik G.
2
Keh, Hean Tat
2
Konuş, Umut
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Wieringa, Jaap E.
2
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Anderl, Eva
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bi, Sheng
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bodapati, Anand V.
1
Bossuyt, Saar
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Böckenholt, Ulf
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
1
Campo, Katia
1
Carlson, Jeffrey R.
1
Castro, Iana A.
1
Chinchanachokchai, Sydney
1
Clement, Michel
1
Cornelis, Erlinde
1
Dantzig, Saskia van
1
Das, Gopal
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
798
Journal of business research : JBR
497
International journal of hospitality management
172
Journal of retailing
164
International journal of retail & distribution management
144
The international review of retail, distribution and consumer research
135
The journal of services marketing
126
Psychology & marketing
118
The journal of product & brand management
112
Journal of the Academy of Marketing Science
100
The journal of brand management : an international journal
99
Asia Pacific journal of marketing and logistics
92
Cogent business & management
82
European journal of marketing : EJM
81
International journal of retail and distribution management
81
Journal of hospitality marketing & management
78
The service industries journal
76
Journal of strategic marketing
74
Journal of travel and tourism marketing
74
International journal of contemporary hospitality management
72
Journal of marketing
69
International journal of electronic marketing and retailing : IJEMR
65
Tourism management : research, policies, practice
64
Marketing intelligence & planning
63
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
60
International journal of consumer studies
59
Journal of service management
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Services marketing quarterly
54
Marketing letters : a journal of research in marketing
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing research : JMR
49
Journal of service research : JSR
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
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ECONIS (ZBW)
65
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
4
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
5
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
6
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
7
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
8
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
9
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
10
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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