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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Simulation"
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Brand management
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17
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6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
75
The journal of business & industrial marketing
18
Journal of business research : JBR
13
SpringerLink / Bücher
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing : EJM
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBook Collection / Business and Economics
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Aufbruch : Ingredient Branding schafft Werte
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Corporate reputation review : an international journal
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Gabler Research
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Innovative Markenführung und -implementierung
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Strategie, Marketing und Informationsmanagement
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The journal of services marketing
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Applied Marketing Science / Angewandte Marketingforschung
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Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
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Business-to-business brand management : theory, research and executive case study exercises
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ECONIS (ZBW)
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Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
6
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
Saved in:
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