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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Schätzung
Brand image
67
Markenimage
67
Consumer behaviour
65
Konsumentenverhalten
65
Markenführung
64
Brand
35
Markenartikel
35
Personality psychology
24
Persönlichkeitspsychologie
24
Advertising effects
16
Werbewirkung
16
Social Web
13
Social web
13
Advertising
11
Internet marketing
9
Online-Marketing
9
Werbung
8
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
6
Virales Marketing
6
Brand equity
5
Measurement
5
Messung
5
Social media
5
Branding
4
Experiment
4
Social relations
4
Soziale Beziehungen
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Brand extension
3
Brand loyalty
3
Celebrity endorsement
3
Celebrity-Werbung
3
Emotion
3
Gender
3
Geschlecht
3
Globalisierung
3
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Undetermined
48
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Article
64
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Aufsatz in Zeitschrift
Article in journal
64
Language
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English
64
Author
All
Bowman, Douglas
2
Gijsbrechts, Els
2
Himme, Alexander
2
Ilicic, Jasmina
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Sattler, Henrik
2
Srivastava, Rajendra Krishan
2
Zenker, Sebastian
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Berger, Jonah
1
Brady, Michael
1
Burmester, Alexa B.
1
Böger, Daniel
1
Calantone, Roger J.
1
Cao, Zixia
1
Carnevale, Marina
1
Chan, Eugene Y.
1
Chark, Robin
1
Chowdhry, Nivriti
1
Clement, Michel
1
Coulter, Robin A.
1
Dahlén, Micael
1
Davvetas, Vasileios
1
De Beijer, Dominique
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
DelVecchio, Devon
1
Deng, Qian
1
Dhaoui, Chedia
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
345
The journal of product & brand management
280
The journal of brand management : an international journal
276
Journal of retailing and consumer services
166
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
72
Journal of marketing communications
68
Marketing intelligence & planning
64
International journal of hospitality management
61
Journal of international consumer marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
45
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of the Academy of Marketing Science
41
Tourism management : research, policies, practice
41
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of marketing management : MM
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Qualitative market research : an international journal
28
Global business review
27
International journal of sports marketing & sponsorship
27
International journal of contemporary hospitality management
25
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ECONIS (ZBW)
64
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64
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
7
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
8
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
9
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
10
Brand equity, warranty costs, and firm value
Cao, Zixia
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1166-1185
Persistent link: https://www.econbiz.de/10013471077
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