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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"United States"
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Consumer behaviour
Marketing management
United States
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Internet marketing
52
Online-Marketing
52
Advertising effects
51
Werbewirkung
51
Innovation
50
USA
50
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49
Marktforschung
46
Market research
45
Marketing
41
Social Web
41
Social web
41
Preismanagement
38
Pricing strategy
38
New product development
36
Produktentwicklung
36
Einzelhandel
35
Retail trade
35
Viral marketing
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
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205
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376
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376
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10
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10
Case study
1
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1
Systematic review
1
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1
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English
376
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
8
Bijmolt, Tammo H. A.
7
Stremersch, Stefan
7
Verhoef, Peter C.
7
Lehmann, Donald R.
6
Pauwels, Koen
6
Clement, Michel
5
Lilien, Gary L.
5
Neslin, Scott A.
5
Homburg, Christian
4
Leeflang, Peter
4
Mittal, Vikas
4
Roberts, John H.
4
Weinberg, Charles B.
4
Chan, Eugene Y.
3
Deleersnyder, Barbara
3
Gedenk, Karen
3
Geuens, Maggie
3
Goldenberg, Jacob
3
Grinstein, Amir
3
Haan, Evert de
3
Heiman, Amir
3
Kamakura, Wagner A.
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Mahajan, Vijay
3
Natter, Martin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Calantone, Roger J.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Colicev, Anatoli
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
11,530
NBER working paper series
3,993
Journal of business research : JBR
2,500
The American economic review
2,116
Discussion paper / Centre for Economic Policy Research
2,013
Journal of retailing and consumer services
2,001
Discussion paper series / IZA
1,926
NBER Working Paper
1,697
The review of economics and statistics
1,450
The review of financial studies
1,380
American journal of agricultural economics
1,371
Applied economics
1,321
The journal of finance : the journal of the American Finance Association
1,316
Working paper
1,289
Economics letters
997
Economic review
928
International journal of hospitality management
917
Journal of banking & finance
909
CESifo working papers
898
Southern economic journal
890
Finance and economics discussion series
873
Economic inquiry : journal of the Western Economic Association International
872
Monthly labor review : MLR
856
National tax journal
848
Journal of financial economics
847
Journal of financial and quantitative analysis : JFQA
811
International journal of consumer studies
808
SpringerLink / Bücher
803
Journal of human resources : JHR
778
The journal of futures markets
776
Journal of money, credit and banking : JMCB
741
Psychology & marketing
732
The journal of economic perspectives : EP ; a journal of the American Economic Association
709
Journal of political economy
704
Journal of business ethics : JOBE
699
European journal of operational research : EJOR
676
Management science : journal of the Institute for Operations Research and the Management Sciences
674
The quarterly journal of economics
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
661
The journal of law & economics
653
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ECONIS (ZBW)
376
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376
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
7
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
8
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
9
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
10
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
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