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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Produktentwicklung"
~subject:"United States"
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Consumer behaviour
Produktentwicklung
United States
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
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53
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50
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38
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35
Retail trade
35
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35
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35
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34
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30
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29
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7
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353
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Gijsbrechts, Els
9
Warlop, Luk
9
Stremersch, Stefan
8
Bijmolt, Tammo H. A.
7
Verhoef, Peter C.
7
Clement, Michel
5
Dekimpe, Marnik G.
5
Homburg, Christian
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Pauwels, Koen
5
Goldenberg, Jacob
4
Lilien, Gary L.
4
Mittal, Vikas
4
Wieringa, Jaap E.
4
Chan, Eugene Y.
3
Croux, Christophe
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Mahajan, Vijay
3
Muller, Eitan
3
Natter, Martin
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Weinberg, Charles B.
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Arts, Joep W. C.
2
Avagyan, Vardan
2
Camacho, Nuno
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Colicev, Anatoli
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
11,536
NBER working paper series
3,934
Journal of business research : JBR
2,421
The American economic review
2,113
Discussion paper / Centre for Economic Policy Research
2,018
Journal of retailing and consumer services
1,970
Discussion paper series / IZA
1,926
NBER Working Paper
1,706
The review of economics and statistics
1,440
American journal of agricultural economics
1,371
The review of financial studies
1,341
Applied economics
1,325
The journal of finance : the journal of the American Finance Association
1,312
Working paper
1,200
Economics letters
995
Economic review
928
Journal of banking & finance
909
International journal of hospitality management
903
CESifo working papers
896
Southern economic journal
884
Economic inquiry : journal of the Western Economic Association International
872
Finance and economics discussion series
868
Monthly labor review : MLR
856
Journal of financial economics
849
National tax journal
848
Journal of financial and quantitative analysis : JFQA
810
International journal of consumer studies
807
The journal of futures markets
774
SpringerLink / Bücher
771
Journal of human resources : JHR
768
Journal of money, credit and banking : JMCB
741
Psychology & marketing
725
The journal of economic perspectives : EP ; a journal of the American Economic Association
709
European journal of operational research : EJOR
698
Journal of political economy
690
Journal of business ethics : JOBE
676
Management science : journal of the Institute for Operations Research and the Management Sciences
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
663
Technological forecasting & social change : an international journal
651
The quarterly journal of economics
650
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ECONIS (ZBW)
353
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
9
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
10
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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