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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Handbuch"
~type_genre:"Working Paper"
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Consumer behaviour
Social web
Brand management
97
Markenführung
97
Brand image
62
Markenimage
62
Konsumentenverhalten
59
Brand
43
Markenartikel
43
Social Web
14
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising
10
Internet marketing
10
Online-Marketing
10
Branding
7
International marketing
7
Internationales Marketing
7
Viral marketing
7
Virales Marketing
7
Werbung
7
Personality psychology
6
Persönlichkeitspsychologie
6
Social media
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Brand equity
5
Brand extension
5
Markentransfer
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Marketing management
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Marketingmanagement
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USA
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B-to-B-Marketing
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Brands
4
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4
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Aufsatz im Buch
Aufsatz in Zeitschrift
Guidebook
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64
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English
64
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Gijsbrechts, Els
3
Nguyen, Hang T.
3
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Lalwani, Ashok K.
2
Pauwels, Koen
2
Steenkamp, Jan-Benedict E. M.
2
Warlop, Luk
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Baxter, Stacey
1
Belk, Russell W.
1
Berger, Jonah
1
Bowman, Douglas
1
Brady, Michael
1
Burmester, Alexa B.
1
Böger, Daniel
1
Calantone, Roger J.
1
Chan, Eugene Y.
1
Chark, Robin
1
Chaudhuri, Malika
1
Chinchanachokchai, Sydney
1
Chowdhry, Nivriti
1
Clement, Michel
1
Colicev, Anatoli
1
Coulter, Robin A.
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Decker, Reinhold
1
DelVecchio, Devon
1
Deleersnyder, Barbara
1
Dhaoui, Chedia
1
Diamantopoulos, Adamantios
1
Dimitriu, Radu
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of strategic marketing
60
Journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Marketing letters : a journal of research in marketing
52
Journal of promotion management : JPM
50
International marketing review
49
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
European journal of marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
64
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun
;
Ding, Ying
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
Saved in:
7
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
8
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
9
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
10
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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