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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Theory"
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Internet marketing
Markenführung
Theory
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
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Clement, Michel
4
Pauwels, Koen
4
Dekimpe, Marnik G.
3
Gijsbrechts, Els
3
Warlop, Luk
3
Chan, Eugene Y.
2
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
593
Journal of retailing and consumer services
408
The journal of product & brand management
302
The journal of brand management : an international journal
277
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
127
International journal of hospitality management
125
Psychology & marketing
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of advertising : the review of marketing communications
112
Asia Pacific journal of marketing and logistics
105
Management science : journal of the Institute for Operations Research and the Management Sciences
101
European journal of marketing : EJM
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
100
NBER working paper series
98
Journal of promotion management : innovations in planning and applied research
89
Working paper / National Bureau of Economic Research, Inc.
88
SpringerLink / Bücher
87
NBER Working Paper
85
Marketing letters : a journal of research in marketing
84
Journal of marketing
79
Marketing intelligence & planning
79
International journal of consumer studies
76
Journal of marketing research : JMR
76
Journal of the Academy of Marketing Science
76
Journal of international consumer marketing
75
Journal of strategic marketing
75
Cogent business & management
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Discussion paper / Centre for Economic Policy Research
71
Journal of marketing management : MM
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
Journal of promotion management : JPM
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
International journal of industrial organization
63
Gabler Edition Wissenschaft
62
European journal of operational research : EJOR
61
International journal of electronic marketing and retailing : IJEMR
61
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ECONIS (ZBW)
107
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
4
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
8
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
9
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
10
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
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