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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenartikel"
~subject:"Retail trade"
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Markenartikel
Retail trade
Consumer behaviour
158
Konsumentenverhalten
158
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
64
Markenimage
64
Internet marketing
52
Online-Marketing
52
Brand
51
Market research
45
Marktforschung
45
Theory
43
Theorie
42
Marketing
41
Advertising effects
36
Werbewirkung
36
Viral marketing
35
Virales Marketing
35
Advertising
33
Social Web
33
Social web
33
Werbung
30
USA
27
United States
27
Distribution channel
24
Innovation
24
Vertriebsweg
24
International marketing
23
Internationales Marketing
21
Einzelhandel
19
Marketing theory
19
New product development
19
Produktentwicklung
19
Customer satisfaction
18
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70
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70
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English
70
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Dekimpe, Marnik G.
4
Neslin, Scott A.
3
Steenkamp, Jan-Benedict E. M.
3
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Gielens, Katrijn
2
Gijsbrechts, Els
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Srivastava, Rajendra Krishan
2
Verhoef, Peter C.
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bellenger, Danny N.
1
Bijmolt, Tammo H. A.
1
Boivin, Yvan
1
Bradlow, Eric T.
1
Brady, Michael
1
Brown, Brian P.
1
Bulla, Ingo
1
Bulla, Jan
1
Calantone, Roger J.
1
Carnevale, Marina
1
Chan, Eugene Y.
1
Chark, Robin
1
Chinchanachokchai, Sydney
1
Colicev, Anatoli
1
Coulter, Robin A.
1
Das, Gopal
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
451
Journal of business research : JBR
329
The journal of brand management : an international journal
257
The journal of product & brand management
203
Journal of retailing
158
International journal of retail & distribution management
109
The international review of retail, distribution and consumer research
93
European journal of operational research : EJOR
85
SpringerLink / Bücher
79
European journal of marketing : EJM
78
International journal of production economics
77
Psychology & marketing
70
International journal of retail and distribution management
64
Asia Pacific journal of marketing and logistics
60
Marketing intelligence & planning
55
Journal of marketing
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Industrial marketing management : the international journal for industrial and high-tech firms
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
43
Journal of fashion marketing and management
40
The journal of consumer marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
37
International journal of electronic marketing and retailing : IJEMR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Transportation research / E : an international journal
34
Cogent business & management
33
Journal of marketing management : MM
33
International journal of consumer studies
32
Business horizons
31
Marketing : ZFP ; journal of research and management
31
European journal of marketing
30
International journal of hospitality management
30
Gabler Edition Wissenschaft
28
International journal of market research : JMRS ; the journal of the Market Research Society
28
Journal of promotion management : innovations in planning and applied research
28
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ECONIS (ZBW)
70
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11
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
12
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
13
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
14
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
15
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
16
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
17
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and
marketing
behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
18
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
19
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
20
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
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