//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
4
Markenführung
4
Selling
4
Verkauf
4
Brand
3
Markenartikel
3
Salespeople
3
Verkaufspersonal
3
Brand image
2
Firm performance
2
Markenimage
2
Performance measurement
2
Performance-Messung
2
Simulation
2
Unternehmenserfolg
2
Absatz
1
Altruism
1
Altruismus
1
Automobilzulieferindustrie
1
Automotive supplier industry
1
B2B marketing
1
B2B services marketing
1
Beschwerdemanagement
1
Brand attachment theory
1
Brand performance
1
Brand retention
1
Bundling strategy
1
Business services
1
Business-to-Business (B2B)
1
Business-to-business
1
Business-to-business brands
1
Business-to-business selling
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Brown, Brian P.
2
Worm, Stefan
2
Zablah, Alex R.
2
Alavi, Sascha
1
Bellenger, Danny N.
1
Blut, Markus
1
Brock, Christian
1
Brüggemann, Felix
1
Desernot, Christina
1
Donthu, Naveen
1
Evanschitzky, Heiner
1
Gelper, Sarah
1
Goldman, Arieh
1
Grinstein, Amir
1
Harmancioglu, Nukhet
1
Hill, Ronald Paul
1
Hochstein, Bryan W.
1
Homburg, Christian
1
Jaworski, Bernard J.
1
Johnson, Jeff S.
1
Johnston, Wesley J.
1
Kenning, Peter
1
Klarmann, Martin
1
Kocaman, Barış
1
Krafft, Manfred
1
Krämer, Martin
1
Kumar, V.
1
Langerak, Fred
1
Lilien, Gary L.
1
Malek, Stacey L.
1
Mehrotra, Vijay
1
Nagel, Duane M.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Pratt, Alexander B.
1
Prins, Remco
1
Rangarajan, Deva
1
Rust, Roland T.
1
Sarin, Shikhar
1
Schmitt, Jens
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
99
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
11
-
17
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
12
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
13
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
14
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
15
Innovation and performance outcomes of market information collection efforts : the role of top management team involvement
Harmancioglu, Nukhet
;
Grinstein, Amir
;
Goldman, Arieh
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003960742
Saved in:
16
Partner selection in B2B information service markets
Wuyts, Stefan
;
Verhoef, Peter C.
;
Prins, Remco
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003822811
Saved in:
17
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->