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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Advertising effects
55
Werbewirkung
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Consumer behaviour
32
Konsumentenverhalten
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Advertising
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Werbung
29
Internet marketing
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Online-Marketing
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Pauwels, Koen
5
Clement, Michel
3
Gijsenberg, Maarten J.
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Abou Nabout, Nadia
2
Burmester, Alexa B.
2
Choi, Jungsil
2
Dekimpe, Marnik G.
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Edeling, Alexander
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Guitart, Ivan A.
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Haan, Evert de
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Skiera, Bernd
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Srinivasan, Shuba
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Yildirim, Gokhan
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Zhu, Yi
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Ahmadi, Iman
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Aksehirli, Zeynep
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Aksoy, Lerzan
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Banda, Sandhya
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Baskentli, Sara
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Bayer, Emanuel
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Bi, Sheng
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Bijmolt, Tammo H. A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
272
Journal of advertising : official publication of the American Academy of Advertising
236
Journal of business research : JBR
225
International journal of advertising : the quarterly review of marketing communications
215
International journal of advertising : the review of marketing communications
201
Journal of marketing communications
191
Psychology & marketing
125
Journal of promotion management : JPM
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of retailing and consumer services
91
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
71
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
61
Journal of current issues and research in advertising : JCIRA
59
SpringerLink / Bücher
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Health marketing quarterly
50
Marketing : ZFP ; journal of research and management
49
European journal of operational research : EJOR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of hospitality management
42
The journal of product & brand management
39
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Journal of marketing
37
Asia Pacific journal of marketing and logistics
36
Marketing intelligence & planning
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of international consumer marketing
32
The journal of consumer marketing
32
International journal of sports marketing & sponsorship
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Tourism management : research, policies, practice
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ECONIS (ZBW)
57
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1
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
2
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
3
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
4
Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
8
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
9
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
10
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
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