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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Beziehungsmarketing
72
Relationship marketing
72
Consumer behaviour
42
Konsumentenverhalten
42
Customer satisfaction
14
Kundenzufriedenheit
14
Brand management
12
Markenführung
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Kundenbindungsprogramm
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Wieringa, Jaap E.
3
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
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Dekimpe, Marnik G.
2
Dev, Chekitan S.
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Holtrop, Niels
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Huang, Ming-Hui
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Konuş, Umut
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Kumar, V.
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Lalwani, Ashok K.
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Nguyen, Hang T.
2
Palmatier, Robert W.
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Sesé, F. Javier
2
Ahearne, Michael
1
Ailawadi, Kusum L.
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Alavi, Sascha
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Albers, Sönke
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Anderl, Eva
1
Araujo, Clecio Falcao
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Armelini, Guillermo
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Aroean, Lukman
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Atakan, S. Sinem
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Becker, Ingo Frank
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Bellis, Emanuel de
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Brock, Christian
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Bronnenberg, Bart J.
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Burghartz, Pia Teresa
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
323
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
109
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
77
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
72
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
6
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
7
Customer base analysis with recurrent neural networks
Valendin, Jan
;
Reutterer, Thomas
;
Platzer, Michael
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
Saved in:
8
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
9
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
10
The complex firm financial effects of customer satisfaction improvements
Guenther, Miriam
;
Guenther, Peter
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 639-662
Persistent link: https://www.econbiz.de/10012939493
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