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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Konsumentenverhalten
Markenartikel
Measurement
93
Messung
93
Consumer behaviour
31
Beziehungsmarketing
16
Relationship marketing
16
Scale development
16
Customer satisfaction
14
Kundenzufriedenheit
14
Brand management
11
Dienstleistungsqualität
11
Markenführung
11
Operations Research
11
Operations research
11
Service quality
11
Betriebliche Kennzahl
10
Brand image
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Financial ratio
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Performance measurement
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Online-Handel
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Kundenwert
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Theorie
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Akrout, Houcine
2
Takahashi, Ikuo
2
Acquila-Natale, Emiliano
1
Aiken, Kirk Damon
1
Albrecht, Arne K.
1
Anjaly, Bhawna
1
Ayanso, Anteneh
1
Barbopoulos, Isak
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Bartier, Anne-Laure
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Bartikowski, Boris
1
Bee, Colleen
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Beverland, Michael B.
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Bruneau, Virginie
1
Bèzes, Christophe
1
Caruelle, Delphine
1
Cleveland, Mark
1
Cullen, Carman W.
1
Davoudi, Heidar
1
Diamantopoulos, Adamantios
1
Dickinson, Sonia J.
1
Dubinsky, Alan J.
1
El Amri, Dhouha
1
Erdoğan, Seçil
1
Farrelly, Francis
1
Ford, John B.
1
Friedman, Mike
1
Fuduric, Morana
1
Godey, Bruno
1
Grant, Ian
1
Gustafsson, Anders
1
Haase, Janina
1
He, Heping
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1
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1
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1
Ittersum, Koert van
1
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1
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International journal of retail & distribution management
Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Journal of retailing and consumer services
20
The journal of brand management : an international journal
16
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of marketing research : JMR
9
Psychology & marketing
9
International journal of market research
8
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Working paper / National Bureau of Economic Research, Inc.
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
6
The journal of product & brand management
6
Tourism management : research, policies, practice
6
International journal of consumer studies
5
Journal of business ethics : JOBE
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER working paper series
5
The journal of services marketing
5
The service industries journal
5
Gabler Edition Wissenschaft
4
International journal of contemporary hospitality management
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
Marketing letters : a journal of research in marketing
4
NBER Working Paper
4
Total quality management & business excellence
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Gabler Research
3
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
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ECONIS (ZBW)
31
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
5
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
6
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
7
Leveraging non-respondent data in customer satisfaction modeling
Zihayat, Morteza
;
Ayanso, Anteneh
;
Davoudi, Heidar
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 112-126
Persistent link: https://www.econbiz.de/10012643990
Saved in:
8
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
9
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
10
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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