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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~subject:"United States"
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Search: subject_exact:"Experiential marketing"
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Brand image
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Event marketing
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Event-Marketing
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Consumer behaviour
10
Konsumentenverhalten
10
Experiential marketing
7
Beziehungsmarketing
5
Customer satisfaction
5
Relationship marketing
5
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4
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4
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Brakus, J. Joško
2
Barhorst, Jennifer Brannon
1
Bhattacharya, Abhi
1
Christodoulides, George
1
Cornwell, T. Bettina
1
Drengner, Jan
1
Faramarzi, Ashkan
1
Fiore, Ann Marie
1
Gaus, Hansjoerg
1
Geigenmueller, Anja
1
Gerrath, Maximilian H. E. E.
1
Jahn, Steffen
1
Jeong, Miyoung
1
Kim, Hyejeong
1
Leischnig, Alexander
1
Mack, Rhonda
1
Mainolfi, Giada
1
Marino, Vittoria
1
McLean, Graeme J.
1
Niehm, Linda S.
1
Schmitt, Bernd
1
Schwertfeger, Marko
1
Shah, Esta
1
Siamagka, Nikoletta Theofania
1
Zhang, Shi
1
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International journal of retail & distribution management
Journal of business research : JBR
International journal of event and festival management
11
Journal of travel and tourism marketing
11
International journal of sport management and marketing : IJSMM
7
International journal of hospitality management
6
Journal of retailing and consumer services
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Tourism management : research, policies, practice
6
Tourism management perspectives : TMP
6
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Journal of advertising research
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Customer Experience : Forum Dienstleistungsmanagement
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business economics and management
2
Journal of destination marketing & management
2
Journal of hospitality and tourism insights
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Memorable customer experiences : a research anthology
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Tourism and hospitality research : the surrey quarterly review
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Achieving excellence in stakeholder management
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
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ECONIS (ZBW)
8
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1
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8
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8
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articles prioritized
date (newest first)
date (oldest first)
1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
3
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
4
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
5
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
6
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
7
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
8
Psychographic characteristics affecting behavioral intentions towards pop-up retail
Kim, Hyejeong
;
Fiore, Ann Marie
;
Niehm, Linda S.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003964427
Saved in:
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