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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
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Search: subject:"Fashion"
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Internet marketing
Fashion
94
Mode
94
Consumer behaviour
72
Konsumentenverhalten
72
Textile distribution
51
Textilhandel
51
Luxury goods
29
Luxusgüter
29
Bekleidungsindustrie
23
Clothing industry
23
Brand management
20
Markenführung
20
Einzelhandel
18
Retail trade
18
Sustainability
15
Bekleidung
14
Clothing
14
Marketing management
14
Marketingmanagement
14
Beziehungsmarketing
13
Brand image
13
Markenimage
13
Nachhaltigkeit
13
Relationship marketing
13
Lieferkette
11
Online retailing
11
Online-Handel
11
Supply chain
11
Social Web
10
Social web
10
Online-Marketing
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Ladengestaltung
6
Store design
6
Cultural identity
5
Customer value
5
E-commerce
5
Electronic Commerce
5
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English
8
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Ko, Eunju
3
Anurag Singh
1
Audrezet, Alice
1
Chae, Heeju
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Hall, Angela
1
Im, Hyunjoo
1
Kerviler, Gwarlann de
1
Kim, Hye-yŏng
1
Kim, Kyung Hoon
1
Kong, Hyun Min
1
Moon, Hakil
1
Moulard, Julie Guidry
1
Parayitam, Satyanarayana
1
Park, Minjung
1
Patel, Ashok Kumar
1
Rana, Nripendra P.
1
Towers, Neil
1
Voyer, Benjamin G.
1
Wang, Shuman
1
Witmaier, Alexander
1
Yuan, Chun Lin
1
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International journal of retail & distribution management
Journal of business research : JBR
Journal of fashion marketing and management
14
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Palgrave Studies of Marketing in Emerging Economies
2
Qualitative market research : an international journal
2
Springer eBooks / Business and Management
2
Sustainable Luxury : An International Perspective
2
Young consumers : insight and ideas for responsible marketers
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
BTE-Praxiswissen
1
Baltic Journal of Economic Studies
1
Business & professional ethics journal
1
Cases on the resurgence of emerging businesses
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Digital and social media marketing : a results-driven approach
1
Digital business
1
Discussion papers / CEPR
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
8
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8
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1
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
2
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela
;
Towers, Neil
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 498-517
Persistent link: https://www.econbiz.de/10011706972
Saved in:
6
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
7
Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice
;
Kerviler, Gwarlann de
;
Moulard, Julie …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
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