//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of international marketing"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
388
Konsumentenverhalten
388
Einzelhandel
121
Retail trade
121
Markenführung
69
Beziehungsmarketing
63
Relationship marketing
63
Online retailing
59
Online-Handel
59
Brand image
58
Markenimage
58
International marketing
39
Internationales Marketing
39
USA
38
United States
38
Brand
37
Markenartikel
36
Food retailing
33
Lebensmitteleinzelhandel
33
Customer satisfaction
28
Kundenzufriedenheit
28
E-commerce
27
Electronic Commerce
27
Cultural identity
24
Kulturelle Identität
24
Handelsmarke
23
Store brand
23
Internet marketing
22
Ladengestaltung
22
Online-Marketing
22
Store design
22
Confidence
21
Designation of origin
21
Dienstleistungsqualität
21
Herkunftsbezeichnung
21
Service quality
21
Vertrauen
21
Einkaufszentrum
19
Shopping center
19
more ...
less ...
Online availability
All
Undetermined
36
Free
2
Type of publication
All
Article
69
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Conference paper
1
Konferenzbeitrag
1
Language
All
English
69
Author
All
Diamantopoulos, Adamantios
6
Davvetas, Vasileios
4
Diallo, Mbaye Fall
3
Swoboda, Bernhard
3
Alden, Dana
2
Balabanis, George
2
Cliquet, Gérard
2
Coulter, Robin A.
2
Eisend, Martin
2
Kumar, V.
2
Strizhakova, Yuliya
2
Zdravkovic, Srdan
2
Albinsson, Pia A.
1
Allman, Helena F.
1
Altaras, Selin
1
Apaolaza, Vanessa
1
Arrigo, Elisa
1
Arslanagic-Kalajdzic, Maja
1
Asiati, Diah Isnaini
1
Aurier, Philippe
1
Azzari, Vitor
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Behe, Bridget K.
1
Benavente H., José Miguel
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bodur, H. Onur
1
Borah, Sourav Bikash
1
Borch Münster, Mia
1
Botschen, Guenther
1
Calvo-Porral, Cristina
1
Carey, Lindsey Drylie
1
Carlson, Brad D.
1
Cervellon, Marie-Cécile
1
Chandon, Jean-Louis
1
Chen, Jie
1
Chen, Qimei
1
Chen, Shaoshan
1
more ...
less ...
Published in...
All
International journal of retail & distribution management
Journal of international marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
SpringerLink / Bücher
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
4
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
5
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
6
Perceived brand globalness/localness : a systematic review of the literature and directions for further research
Liu, Hao
;
Schoefer, Klaus
;
Fastoso, Fernando
;
Tzemou, …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
Saved in:
7
Expatriate consumers' adaptations and food brand choices : a compensatory control perspective
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 75-89
Persistent link: https://www.econbiz.de/10012391089
Saved in:
8
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
9
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
10
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->