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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand image"
~subject:"Mobilkommunikation"
~subject:"United States"
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International journal of retail & distribution management
Journal of marketing management : MM
International journal of sport management and marketing : IJSMM
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Journal of travel and tourism marketing
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Journal of advertising research
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Memorable customer experiences : a research anthology
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Sport, Business and Management : an international journal ; SBM
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Customer Experience : Forum Dienstleistungsmanagement
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ECONIS (ZBW)
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1
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
2
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
3
Children's experiences and parents' perceptions of retailers' mobile applications
Muzellec, Laurent
;
Feenstra, Florence
;
Faultrier, …
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1118-1131
Persistent link: https://www.econbiz.de/10011640056
Saved in:
4
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
5
Psychographic characteristics affecting behavioral intentions towards pop-up retail
Kim, Hyejeong
;
Fiore, Ann Marie
;
Niehm, Linda S.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003964427
Saved in:
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