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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
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Consumer behaviour
Social Web
Virtuelle Realität
Computerspiel
7
Konsumentenverhalten
7
Video game
7
Brand management
4
Markenführung
4
Social web
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Chang, Chia-Wen
1
Chen, Haozhe
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Derbaix, Maud
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Habachi, Salma
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Hota, Monali
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Hsu, Chiu-Ping
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Insley, Victoria
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Mai, Enping
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Matute, Jorge
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Nunan, Daniel
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Palau i Saumell, Ramon
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Pillai, Sreejesh S.
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Purani, Keyoor
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Raamatjam, Jayasankar
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International journal of retail & distribution management
The journal of product & brand management
Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Discussion papers / CEPR
4
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
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ECONIS (ZBW)
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Hota, Monali
;
Derbaix, Maud
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1132-1148
Persistent link: https://www.econbiz.de/10011640060
Saved in:
5
Gamification and the online retail experience
Insley, Victoria
;
Nunan, Daniel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
Saved in:
6
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
Saved in:
7
Primary product network size on complementary product sales : moderating effects of customer characteristics
Mai, Enping
;
Yang, Jun
;
Chen, Haozhe
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 851-866
Persistent link: https://www.econbiz.de/10009407663
Saved in:
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