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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"USA"
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International marketing
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Internationales Marketing
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Consumer behaviour
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Welt
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World
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Globalisierung
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2
Raman, Prashant
2
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1
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1
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1
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1
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1
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International journal of retail and distribution management
Journal of global marketing
Journal of business research : JBR
20
Journal of international marketing
18
International marketing review
12
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Handbook of research in international marketing
8
Europäische Hochschulschriften / 5
7
Journal of international consumer marketing
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Advances in international marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of euromarketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of the Academy of Marketing Science
4
International business review : the official journal of the European International Business Academy
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of retailing and consumer services
3
Journal of teaching in international business
3
SpringerLink / Bücher
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American journal of agricultural economics
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Berichte aus der Betriebswirtschaft
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Contributions to Economics
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Cross-cultural and critical perspectives on brands
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European research studies
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Handbook of research on international advertising
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Innovatives Markenmanagement
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International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International marketing ; Vol. 2
2
International marketing in the fast changing world
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Jahrbuch Markentechnik
2
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ECONIS (ZBW)
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1
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
2
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
3
Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
Saved in:
4
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
5
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
The utility of prestige : Chinese and American hedonic ratings of prestige goods
Adams, Russell
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10009377182
Saved in:
8
Reciprocal cooperation and the moderating effect of individualism : a five-country negotiation study
Mintu-Wimsatt, Alma
;
Madjourova-Davri, Anna
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 385-396
Persistent link: https://www.econbiz.de/10009500882
Saved in:
9
The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003979022
Saved in:
10
Adaptation of marketing mix elements in international markets
Powers, Thomas L.
;
Loyka, Jeffrey J.
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003952664
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