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~isPartOf:"International journal of sport management and marketing : IJSMM"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
107
Konsumentenverhalten
107
Sportmarketing
62
Sports marketing
62
Professional sports
60
Profisport
60
Sport
28
Sports
28
Football
25
Fußball
25
USA
25
United States
25
Sport event
22
Sportveranstaltung
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Brand management
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Markenführung
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Brand image
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Markenimage
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Motivation
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Sport organization
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Sportorganisation
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Beziehungsmarketing
11
Relationship marketing
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Athletes
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Sponsoring
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Sponsorship
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Sportler
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consumer behaviour
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sport marketing
9
sports marketing
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Arbeitsgruppe
6
Dienstleistungsqualität
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Emotion
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Internet marketing
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Online-Marketing
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Greenwell, T. Christopher
4
Theodorakis, Nicholas D.
4
Wann, Daniel L.
4
Won, Doyeon
3
Alexandris, Kostas
2
Babiak, Katherine
2
Casper, Jonathan M.
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Ding Hooi Ting
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Greenhalgh, Greg
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Grieve, Frederick G.
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Hallmann, Kirstin
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Kaplanidou, Kyriaki
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Kim, Ari
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Kim, Yu Kyoum
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Kwak, Dae Hee
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Lee, Cindy
2
Lim, Weng Marc
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Magnusen, Marshall J.
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Matsuoka, Hirotaka
2
McEvoy, Chad D.
2
Miragaia, Dina Alexandra Marques
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Morse, Alan L.
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O'Reilly, Norm
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
109
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
The influence of expectancies on sport consumer behaviour : from BIRGing to COFFing
Jensen, Jonathan A.
;
Evans, James O.
;
Turner, Brian A.
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10014310900
Saved in:
3
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
4
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi
;
Yamashita, Rei
;
Matsuoka, Hirotaka
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012990270
Saved in:
5
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
6
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
7
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
Saved in:
8
How value congruence affects fan consumption behaviour
Ziniel, Curtis E.
;
Gransden, Clay A.
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014310876
Saved in:
9
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
10
Developing and validating a scale to measure the perceived value of sport spectators
Sameie, Fereshteh
;
Elahi, Alireza
;
Afshari, Mostafa
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014310902
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