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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Sport event"
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Search: subject_exact:"Advertising effects"
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Sport event
Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
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Allan, David
1
Boronczyk, Felix
1
Breuer, Christoph
1
Chen, Chen-yueh
1
Cheong, Yunjae
1
Chitiyo, Morgan
1
Close, Angeline
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Coleman, Joshua T.
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Cornwell, T. Bettina
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Peasley, Michael C.
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Rumpf, Christopher
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Eurasian business review
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sport finance
1
Journal of business and economic perspectives
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
KCS-Schriftenreihe
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Markenkommunikation und Beziehungsmarketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research paper series / Stanford Graduate School of Business
1
Sport management review
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
SpringerLink / Bücher
1
Stanford University Graduate School of Business Research Paper
1
Strategies in sports marketing : technologies and emerging trends
1
The journal of applied business research
1
VNU journal of economics and business
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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1
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
4
Information processing of audiences exposed to public service advertising messages for Special Olympics : a cognitive response approach
Park, Meungguk
;
Turner, Brian A.
;
Pastore, Donna L.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011607959
Saved in:
5
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
8
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
9
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
10
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
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