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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising effects"
~subject:"Athletes"
~subject:"Consumer behaviour"
~subject:"Sports marketing"
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Advertising effects
Athletes
Consumer behaviour
Sports marketing
Celebrity endorsement
18
Celebrity-Werbung
18
Werbewirkung
13
Konsumentenverhalten
9
Sportler
8
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Sportmarketing
4
Endorsement
3
Beziehungsmarketing
2
Brand extension
2
Brand personality
2
Internet marketing
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Markentransfer
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Professional sports
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Profisport
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Social Web
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Social web
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Advertising
1
Advertising contexts
1
Aktienmarkt
1
Anlageverhalten
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Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
1
Attitude
1
Austria
1
Bankgeschäft
1
Banking services
1
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15
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Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Arora, Nilesh
1
Brigham, Christopher
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Goi, Chai Lee
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Kalam, Abul
1
Kapoor, Vikram
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kok Wei Khong
1
Koo, Jakeun
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lin, Yi-hsiu
1
Mendes, Cédric
1
Moharana, Tapas Ranjan
1
Nisbett, Gwen S.
1
Pansari, Anita
1
Park, Jaejin
1
Pradhan, Debasis
1
Prentice, Catherine
1
Rishi, Bikramjit
1
Roy, Subhadip
1
Sato, Shintaro
1
Schartel Dunn, Stephanie G.
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Seo, Hyo Min
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Shiva, Atul
1
Tasci, Asli
1
Tiong, Ying Ying
1
Wu, You Li
1
Yi, U-yŏng
1
Zhang, Lei
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International journal of sports marketing & sponsorship
Marketing intelligence & planning
Psychology & marketing
27
Journal of business research : JBR
21
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
Journal of advertising research
9
Journal of marketing management : MM
8
The journal of brand management : an international journal
8
Journal of global marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Marketing letters : a journal of research in marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing : EJM
5
Global business review
5
Journal of advertising : official publication of the American Academy of Advertising
5
Celebrity, convergence and transformation
4
International review on public and non-profit marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of Indian culture and business management
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
Journal of current issues and research in advertising
3
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ECONIS (ZBW)
15
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
3
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
4
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
5
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
6
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
7
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
8
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
9
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
10
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
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