//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Niederlande"
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Niederlande
Sportveranstaltung
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
34
Markenimage
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Werbewirkung
12
Sponsorship
11
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
Internet marketing
8
Online-Marketing
8
Celebrity endorsement
7
Celebrity-Werbung
7
Sport event
7
Sport organization
7
Sportorganisation
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
Netherlands
4
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Case study
1
Fallstudie
1
Language
All
English
12
Author
All
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Bauman, Lois
1
Boronczyk, Felix
1
Bradbury, Trish
1
Breuer, Christoph
1
Catley, Bevan
1
Chanavat, Nicolas
1
Chang, Kyungro
1
Desbordes, Michel
1
Dickson, Geoff
1
Funk, Dan
1
Fyrberg, Anna
1
Germelmann, Claas Christian
1
Jung, Benjamin
1
Kim, Taehee
1
Koo, Jakeun
1
Lee, Yohan
1
Leng, Ho Keat
1
Mohammadi, Sardar
1
Mondt, Ali B.
1
Morse, Alan
1
Popp, Bastian
1
Robinson, Tom
1
Rumpf, Christopher
1
Seo, Hyo Min
1
Shapiro, Stephen L.
1
Soheili, Behzad
1
Wang, Michael Chih-Hung
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of business research : JBR
32
The journal of brand management : an international journal
31
The journal of product & brand management
21
Psychology & marketing
20
Sport marketing quarterly : preferred journal of the Sport Marketing Association
17
European journal of marketing : EJM
13
European Sport management quarterly : ESMQ
12
International journal of sport management and marketing : IJSMM
11
Brand management ; Vol. 3
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of the Academy of Marketing Science
10
Sport management review
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of marketing management : MM
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Product & Brand Management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of strategic marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Research
6
The IUP journal of brand management : IJBRM
6
Innovatives Markenmanagement
5
International journal of hospitality management
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of business strategy
4
Journal of fashion marketing and management
4
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
3
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
4
Investigating the different congruence effects on sports sponsor
brand
equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
5
Game play and the effectiveness of sponsor signage : visual attention to
brand
messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
6
The impact of celebrity-advertising context congruence on the effectiveness of
brand
image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
7
We love to hate them! : social media-based anti-
brand
communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
8
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
9
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
10
Winning the Olympic marketing game : recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Robinson, Tom
;
Bauman, Lois
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10003761154
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->