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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Celebrity endorsement"
~subject:"Fußball"
~subject:"Social media"
~type:"article"
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Celebrity endorsement
Fußball
Social media
Athletes
23
Sportler
23
Consumer behaviour
12
Konsumentenverhalten
12
Professional sports
12
Profisport
12
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10
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International journal of sports marketing & sponsorship
Journal of sports economics
42
International journal of sport management and marketing : IJSMM
12
Applied economics
11
Sport management review
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
European Sport management quarterly : ESMQ
10
International journal of sport finance
10
Journal of sport management : the official journal of the North American Society of Sport Management
9
Applied economics letters
8
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Sport, Business and Management : an international journal ; SBM
5
Journal of business research : JBR
4
Psychology & marketing
4
Sport and migration : borders, boundaries and crossings
4
Young consumers : insight and ideas for responsible marketers
4
European economic review : EER
3
European journal of operational research : EJOR
3
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
3
Journal of advertising research
3
Journal of promotion management : innovations in planning and applied research
3
Scottish journal of political economy : the journal of the Scottish Economic Society
3
Sportökonomie
3
Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
3
Advances in the economics of sport
2
Bulletin of economic research
2
Economic inquiry : journal of the Western Economic Association International
2
Economics letters
2
European journal of marketing : EJM
2
Industrial relations : a journal of economy & society
2
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
2
International journal of advertising : the review of marketing communications
2
Labour : review of labour economics and industrial relations
2
Labour economics : official journal of the European Association of Labour Economists
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Oxford economic papers
2
Review of industrial organization : RIO
2
The American economic review
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
12
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
An interpretive structural model for factors affecting the tax compliance of professional athletes : a case study of football players
Memari, Zhaleh
;
Pandari, Abbas Rezaei
;
Bemanzadeh, Fahimeh
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 505-526
Persistent link: https://www.econbiz.de/10013370337
Saved in:
6
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
7
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
9
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
10
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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