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~isPartOf:"International journal of sports marketing & sponsorship"
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Sportmarketing
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Sports marketing
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Professional sports
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Sports
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Kim, Kihan
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Cheong, Yunjae
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Ahn, Dohyun
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Mikhailitchenko, Galina N.
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Tootelian, Dennis H.
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International journal of sports marketing & sponsorship
International journal of advertising : the quarterly review of marketing communications
9
Journal of current issues and research in advertising : JCIRA
5
International Journal of Sports Marketing and Sponsorship
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Applied economics
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Journal of Consumer Marketing
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Journal of Global Scholars of Marketing Science
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Journal of business research : JBR
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The journal of consumer marketing
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The sports business in the Pacific Rim : economics and policy
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
2
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
Saved in:
3
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
4
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2013
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010176895
Saved in:
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