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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Advertising
Internet marketing
Marketing management
Werbewirkung
Consumer behaviour
226
Konsumentenverhalten
226
Marketingmanagement
162
Brand management
121
Markenführung
121
Beziehungsmarketing
120
Relationship marketing
120
Online-Marketing
105
Social Web
97
Social web
97
Marketing
79
Brand image
65
Markenimage
65
Marketing theory
60
Marketingtheorie
60
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Marktforschung
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Großbritannien
46
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46
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46
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46
Viral marketing
43
Virales Marketing
43
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42
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42
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34
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34
social media
33
Brand
32
Social marketing
32
Markenartikel
31
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30
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30
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28
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28
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Hunt, Shelby D.
5
Melanthiou, Yioula
5
Brown, Stephen
3
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
3
Papaioannou, Eugenia
3
Tadajewski, Mark
3
Tsekouropoulos, Georgios
3
Aitken, Robert
2
Baxter, Ian
2
Brem, Alexander
2
Brettel, Malte
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Christou, Evangelos
2
Collins, Neil
2
Dermody, Janine
2
Dibb, Sally
2
Doherty, Anne Marie
2
Ewing, Michael
2
Hackley, Christopher E.
2
Hanmer-Lloyd, Stuart
2
Jaworski, Bernard J.
2
Katsonis, Nikolaos
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Lang, John T.
2
Maghraoui, Souad
2
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2
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2
Matin, Arian
2
Melewar, T. C.
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
O'Cass, Aron
2
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Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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International journal of technology marketing : IJTMkt
Journal of marketing management : MM
Journal of business research : JBR
697
Industrial marketing management : the international journal for industrial and high-tech firms
310
SpringerLink / Bücher
306
Journal of retailing and consumer services
288
Journal of marketing communications
268
Journal of strategic marketing
229
Journal of advertising research
226
International journal of internet marketing and advertising : IJIMA
219
European journal of marketing : EJM
185
International journal of advertising : the review of marketing communications
175
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Journal of marketing
154
Management science : journal of the Institute for Operations Research and the Management Sciences
154
International journal of advertising : the quarterly review of marketing communications
148
Journal of the Academy of Marketing Science
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
Psychology & marketing
130
Springer eBook Collection
130
Marketing intelligence & planning
129
Europäische Hochschulschriften / 5
121
International journal of hospitality management
121
Journal of promotion management : JPM
121
The journal of business & industrial marketing
121
The journal of product & brand management
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
The journal of brand management : an international journal
113
Tourism management : research, policies, practice
107
Journal of marketing research : JMR
106
Business horizons
104
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of promotion management : innovations in planning and applied research
104
Cogent business & management
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of electronic marketing and retailing : IJEMR
94
Asia Pacific journal of marketing and logistics
93
Gabler Edition Wissenschaft
93
Marketing letters : a journal of research in marketing
91
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ECONIS (ZBW)
275
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275
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1
The use and effectiveness of social media
marketing
on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
4
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
5
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Digital
marketing
techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
9
Tourism destinations' online representation : a performance assessment
Spyridou, Anastasia E.
;
Christou, Evangelos
;
Shin, Donghee
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10013486067
Saved in:
10
Presence of digital sources in international
marketing
: a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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