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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Brand image
Internet marketing
Marketing management
Werbewirkung
Consumer behaviour
226
Konsumentenverhalten
226
Marketingmanagement
162
Brand management
121
Markenführung
121
Beziehungsmarketing
120
Relationship marketing
120
Online-Marketing
105
Social Web
97
Social web
97
Marketing
79
Markenimage
65
Marketing theory
60
Marketingtheorie
60
Market research
47
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46
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46
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46
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46
Viral marketing
43
Virales Marketing
43
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42
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42
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34
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34
social media
33
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32
Social marketing
32
Markenartikel
31
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28
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28
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Melanthiou, Yioula
5
Hunt, Shelby D.
4
Johnson, Lester W.
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Dessart, Laurence
3
Hewer, Paul
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Malthouse, Edward C.
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Papaioannou, Eugenia
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Ryan, Annmarie
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Aitken, Robert
2
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Brem, Alexander
2
Brettel, Malte
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2
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2
Calder, Bobby J.
2
Christou, Evangelos
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Collins, Neil
2
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2
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Maslowska, Ewa
2
Matanda, Margaret Jekanyika
2
Matin, Arian
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Academy of Marketing
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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International journal of technology marketing : IJTMkt
Journal of marketing management : MM
Journal of business research : JBR
976
Journal of retailing and consumer services
432
The journal of brand management : an international journal
354
Industrial marketing management : the international journal for industrial and high-tech firms
350
SpringerLink / Bücher
337
The journal of product & brand management
326
Journal of marketing communications
286
Journal of strategic marketing
273
European journal of marketing : EJM
242
International journal of internet marketing and advertising : IJIMA
230
Journal of advertising research
212
Psychology & marketing
189
Marketing intelligence & planning
179
International journal of advertising : the review of marketing communications
177
Journal of marketing
177
International journal of hospitality management
176
Tourism management : research, policies, practice
176
Journal of the Academy of Marketing Science
174
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
173
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
163
Asia Pacific journal of marketing and logistics
162
Journal of travel and tourism marketing
157
Management science : journal of the Institute for Operations Research and the Management Sciences
154
International journal of advertising : the quarterly review of marketing communications
146
Springer eBook Collection
143
The journal of business & industrial marketing
137
Cogent business & management
132
Journal of promotion management : JPM
130
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
126
Journal of promotion management : innovations in planning and applied research
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Journal of marketing research : JMR
123
Marketing letters : a journal of research in marketing
123
Europäische Hochschulschriften / 5
120
Journal of global marketing
111
Business horizons
108
Gabler Edition Wissenschaft
103
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ECONIS (ZBW)
308
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1
The use and effectiveness of social media
marketing
on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
4
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
5
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Digital
marketing
techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
9
Tourism destinations' online representation : a performance assessment
Spyridou, Anastasia E.
;
Christou, Evangelos
;
Shin, Donghee
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10013486067
Saved in:
10
Presence of digital sources in international
marketing
: a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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