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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing management : MM"
~subject:"Innovation management"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Search: subject:"MARKETING"
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Innovation management
Internet marketing
Marketing management
Werbewirkung
Consumer behaviour
226
Konsumentenverhalten
226
Marketingmanagement
162
Brand management
121
Markenführung
121
Beziehungsmarketing
120
Relationship marketing
120
Online-Marketing
105
Social Web
97
Social web
97
Marketing
79
Brand image
65
Markenimage
65
Marketing theory
60
Marketingtheorie
60
Market research
47
Marktforschung
47
Großbritannien
46
USA
46
United Kingdom
46
United States
46
Viral marketing
43
Virales Marketing
43
Customer satisfaction
42
Kundenzufriedenheit
42
Lieferantenmanagement
34
Supplier relationship management
34
social media
33
Brand
32
Social marketing
32
Markenartikel
31
Customer integration
30
Kundenintegration
30
Advertising
28
Advertising effects
28
Innovationsmanagement
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287
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9
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English
287
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Melanthiou, Yioula
5
Hunt, Shelby D.
4
Brem, Alexander
3
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
3
Papaioannou, Eugenia
3
Tadajewski, Mark
3
Tsekouropoulos, Georgios
3
Aitken, Robert
2
Baxter, Ian
2
Brettel, Malte
2
Brown, Stephen
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Christou, Evangelos
2
Collins, Neil
2
Dermody, Janine
2
Dibb, Sally
2
Doherty, Anne Marie
2
Ewing, Michael
2
Ewing, Mike
2
Hanmer-Lloyd, Stuart
2
Jaworski, Bernard J.
2
Katsonis, Nikolaos
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Lang, John T.
2
Maghraoui, Souad
2
Malthouse, Edward C.
2
Marbach, Julia
2
Matin, Arian
2
Melewar, T. C.
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
O'Cass, Aron
2
O'Gorman, Kevin
2
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Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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International journal of technology marketing : IJTMkt
Journal of marketing management : MM
Journal of business research : JBR
736
Industrial marketing management : the international journal for industrial and high-tech firms
379
SpringerLink / Bücher
322
Journal of retailing and consumer services
280
Journal of marketing communications
256
Journal of strategic marketing
231
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising research
205
European journal of marketing : EJM
185
International journal of advertising : the review of marketing communications
170
Journal of the Academy of Marketing Science
160
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
155
Journal of marketing
154
Management science : journal of the Institute for Operations Research and the Management Sciences
148
The journal of business & industrial marketing
147
International journal of advertising : the quarterly review of marketing communications
137
Springer eBook Collection
133
Europäische Hochschulschriften / 5
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Marketing intelligence & planning
131
Psychology & marketing
130
International journal of hospitality management
128
The journal of brand management : an international journal
117
The journal of product & brand management
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of promotion management : JPM
112
Tourism management : research, policies, practice
109
Business horizons
107
Journal of marketing research : JMR
104
Cogent business & management
103
Journal of promotion management : innovations in planning and applied research
103
Gabler Edition Wissenschaft
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
99
Technological forecasting & social change : an international journal
99
Asia Pacific journal of marketing and logistics
94
International journal of electronic marketing and retailing : IJEMR
93
Journal of advertising : official publication of the American Academy of Advertising
91
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ECONIS (ZBW)
287
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287
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1
The use and effectiveness of social media
marketing
on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
4
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
5
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Digital
marketing
techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
9
Tourism destinations' online representation : a performance assessment
Spyridou, Anastasia E.
;
Christou, Evangelos
;
Shin, Donghee
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10013486067
Saved in:
10
Presence of digital sources in international
marketing
: a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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