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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Datenschutz"
~subject:"Digitale Plattform"
~subject:"Internet"
~subject:"Social Web"
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Datenschutz
Digitale Plattform
Internet
Social Web
Social web
181
Internet marketing
68
Online-Marketing
68
Consumer behaviour
53
Konsumentenverhalten
53
social media
35
Social network
32
Soziales Netzwerk
32
Viral marketing
31
Virales Marketing
31
E-commerce
21
Electronic Commerce
21
Online retailing
19
Online-Handel
19
Digital platform
17
social networks
15
Advertising
12
Beziehungsmarketing
12
Customer integration
12
Digitalisierung
12
Digitization
12
Innovation management
12
Innovationsmanagement
12
Kundenintegration
12
Relationship marketing
12
Web 2.0 technologies
12
Web 2.0-Technologien
12
Werbung
12
Facebook
11
Social media
11
Data protection
10
Network economics
10
Netzwerkökonomik
10
user-generated content
10
Experiment
9
Theorie
9
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120
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1
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177
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4
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181
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181
Collection of articles of several authors
4
Conference paper
4
Konferenzbeitrag
4
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4
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3
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English
181
Author
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Melanthiou, Yioula
4
Bapna, Ravi
3
Ghose, Anindya
3
Ofek, Elie
3
Zhu, Feng
3
Al Khasawneh, Mohammad Hamdi
2
Burtch, Gordon
2
El Hajjar, Samer
2
Graef, Inge
2
Gu, Yuan
2
Hosanagar, Kartik
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Lans, Ralf van der
2
Li, Zhuoxin
2
Lin, Mingfeng
2
Liu, Yu-li
2
Maghraoui, Souad
2
Nair, Harikesh
2
Papaioannou, Eugenia
2
Sahoo, Nachiketa
2
Singh, Param Vir
2
Song, Yicheng
2
Stockinger, Hanna
2
Viswanathan, Siva
2
Aaltonen, Aleksi
1
Abdelkhaleq, Halley
1
Abedin, Babak
1
Abu Salhieh, Leen
1
Achlada, Chara
1
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Agarwal, Ashish
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Al Sharaideh, Farah
1
Al Zubi, Rashed
1
Al-Haddad, Shafiq
1
Alsayyed, Yousef
1
Alturas, Bráulio
1
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Published in...
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International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
431
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
135
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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Source
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ECONIS (ZBW)
181
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91
Competitive vs. complementary effects in online social networks and news consumption : a natural experiment
Sismeiro, Catarina
;
Mahmood, Ammara
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5014-5037
Persistent link: https://www.econbiz.de/10011947123
Saved in:
92
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
93
Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle
;
Ivens, Björn Sven
;
Molloy, Janice
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
Saved in:
94
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
95
Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
Saved in:
96
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
97
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
98
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Saved in:
99
Utility-based link recommendation for online social networks
Li, Zhepeng
;
Fang, Xiao
;
Bai, Xue
;
Sheng, Olivia R. Liu
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 1938-1952
Persistent link: https://www.econbiz.de/10011707356
Saved in:
100
Platform integration and demand spillovers in complementary markets : evidence from Facebook's integration of Instagram
Li, Zhuoxin
;
Agarwal, Ashish
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3438-3458
Persistent link: https://www.econbiz.de/10011760511
Saved in:
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